Key facts
2.1 million people visited the Swiss pavilion during the six months of the international exhibition in Milan, which corresponds to an average of 11 400 visitors per day. Exhibitor, the magazine for exhibitors, and the Italian press felt that this was the pavilion that had best interpreted the exhibition’s theme (“Feeding the Planet, Energy for Life”). The Swiss Federal Audit Office (SFAO) conducted an audit on Switzerland’s participation in the exhibition, primarily by visiting the Swiss pavilion at the end of October. Overall, it reported a positive result from this operation led by Presence Switzerland (PRS).