Key facts
In the first half of 2003, the Swiss Federal Audit Office (SFAO) carried out an evaluation of Switzerland Tourism. The evaluation is intended to illustrate the way in which Switzerland Tourism measures its results and whether or not the causal connections described between its activities and the improvement in the situation in the tourist sector are appropriate. Furthermore, examinations were also carried out to see whether Switzerland Tourism coordinates its market image sufficiently together with the other organizations in the Confederation which have an interest in the image of the country. The question of whether the partners and other concerned or interested organizations and companies are happy with the services of Switzerland Tourism was examined in greater detail.